The Luxor Controller App is a product of FX Luminaire; a subsidiary company of Hunter Industries. FX Luminaire is an industry-leading manufacturer of landscape and architectural lighting products with a focus on the advancement of LED Landscape Lighting technology and digital lighting control with zoning, dimming and color adjustment capabilities.
The Luxor Controller App. The ultimate flexibility and convenience in lighting designing.
Due to a lack of technical resources, the initial version of the Luxor app was developed by a third-party vendor. This reliance on external outsourcing led to significant delays in launching new versions, causing the product to appear outdated and less appealing to their growing younger demographic. The lack of timely updates diminished user engagement and negatively impacted brand perception, making Luxor seem less innovative and out of touch with the expectations of modern, tech-savvy users.
The process began with a team of professionals, each bringing unique skills to address the project’s, the customer’s, and the business’s specific needs. This team, including members from UX, marketing, and software development (the 'Mob' development team), was dedicated to defining and creating Luxor’s first-ever in-house mobile app.
As the Lead UX Designer on this project, I began by gathering business and technical requirements and gaining a solid understanding of our users. My approach involved addressing the why, defining the what, identifying the who, and determining the success.
I organized several interview-formatted meetings with industry professionals and conducted a card sorting exercise to gather valuable insights. Based on these insights, I developed the information architecture of the app, wireframes, high-fidelity mockups, and a design prototype for the final product (view prototype below). Each design underwent a thorough approval process, including a rigorous review of every step in the UX process by key project stakeholders and a committee of industry professionals. The designs were also hallway tested by individuals who were unfamiliar with the app, providing unbiased feedback on the app's expectations and capabilities.
The UX deliverables are showcased below; simply click on the selected items to view the completed process and outcomes.
In addition to the UX work, I also built a website housing all Luxor Controller App UX design deliverables I contributed to, ensuring a smooth development and implementation process.
To develop version 2 of the Luxor mobile app in-house by leveraging the company’s core capabilities, reducing reliance on external resources, and enhancing sales through targeted demographic. This approach ensures the app is built with a deep understanding of Luxor’s strengths and needs, streamlines development using internal expertise, and creates a product designed to engage the specific audience Luxor aims to reach, ultimately driving growth and revenue.
After two years of development, the redesigned Luxor Controller App was successfully launched. Shortly after its release, the company saw a significant 30% increase in Luxor Controller sales, as well as a notable rise in app downloads from both the App Store and Google Play Store.
The final design prototype for the Luxor Controller App, version 1.5 and 2. Click through to explore the screens.