The Process
Joining forces to understand and develop an in-house mobile app.
The process began with a team of professionals, each bringing unique skills to address the project’s, the customer’s, and the business’s specific needs. This team, including members from UX, marketing, and software development (the 'Mob' development team), was dedicated to defining and creating Luxor’s first-ever in-house mobile app.
As the Lead UX Designer on this project, I began by gathering business and technical requirements and gaining a solid understanding of our users. My approach involved addressing the why, defining the what, identifying the who, and determining the success.
- The Why: Establish Luxor’s vision for developing an in-house mobile app that aligns with the company’s strategic goals, enhances user engagement, and reduces dependence on external resources.
- The What: Define the scope and objectives for the app, including key features, functionalities, and limitations to ensure a focused and effective development process.
- The Who: Identify and understand the target users through detailed personas and user journeys, leveraging marketing insights and feedback from industry professionals who interact with current customers.
- The Success: Determine the anticipated outcomes of the mobile app redesign, including improvements to user experience for existing users, attraction of new users, and ultimately, greater engagement and satisfaction.
I organized interview-format meetings with industry professionals and conducted a card sorting exercise to gather valuable insights. Based on these insights, I developed the information architecture of the app, wireframes, high-fidelity mockups, and design prototypes for the final product. Each design underwent a thorough approval process, including a rigorous review of every step in the UX process by key project stakeholders and a committee of industry professionals. The designs were also hallway tested by individuals who were unfamiliar with the app, providing unbiased feedback on the app's expectations and capabilities.
The UX deliverables are showcased below; simply click on the selected items to view the completed process and outcomes.
In addition to the UX work, I also built a website housing all Luxor Controller App UX design deliverables I contributed to, ensuring a smooth development and implementation process.